Read it to the end and then re-read 2009’s The Gervais Principle. I hope Ed eventually comes back to Rao’s rant because they complement each other perfectly; Zitron’s Business Idiot is Rao’s Clueless! What Rao brings to the table is an understanding that Sociopaths exist and steer the Clueless, and also that the ratio of (visible) Clueless to Sociopaths is an indication of the overall health of an (individual) business; Zitron’s argument is then that we are currently in an environment (the “Rot Economy” in his writing) which is characterized by mostly Clueless business leaders.

Then re-read Doctorow’s 2022 rant Social Quitting, which introduced “enshittification”, an alternate understanding of Rao’s process. To Rao, a business pivots from Sociopath to Clueless leadership by mere dilution, but for Doctorow, there’s a directed market pressure which eliminates (or M&As) any businesses not willing to give up some Sociopathy in favor of the more generally-accepted Clueless principles. Concretely relevant to this audience, note how Sociopathic approaches to cryptocurrency-oriented banking have failed against Clueless GAAP accounting, not just at the regulatory level but at the level of handshakes between small-business CEOs.

Somebody could start a new flavor of Marxism here, one which (to quote an old toot of mine @corbin@defcon.social that I can’t find) starts by understanding that management is a failed paradigm of production and that quotes all of these various managers (Galloway, Rao, and Zitron were all management bros at one point, as were their heroes Scott Adams and Mike Judge) as having a modicum of insight cloaked in MBA-speak.