What’s fucked up is that they determined strong emotions increase engagement, and they went right to hate. They could have gone with love, but since they’re hateful people, they went with what is familiar to their sad and pathetic souls.
I think it’s more that hate works better. With love someone might just click the “like” button and move on, but with hate they feel like they need to reply, because you can’t just “like” that sort of thing.
What’s fucked up is that they determined strong emotions increase engagement, and they went right to hate. They could have gone with love, but since they’re hateful people, they went with what is familiar to their sad and pathetic souls.
I think it’s more that hate works better. With love someone might just click the “like” button and move on, but with hate they feel like they need to reply, because you can’t just “like” that sort of thing.