The price of orange juice stopped climbing and began to dramatically fall just before the start of 2025. One of the reasons for this is the significant fall in demand.
High prices and the poor quality of orange juice have led to this decreased demand. According to the Center for Advanced Studies on Applied Economics (Cepea) from the University of São Paulo, major players have said that the orange sugar/acid ratio was below the desirable level for crushing activities, decreasing quality.
Furthermore, the fruits have had an excess of limonin, a bitter compound commonly found in citrus fruits, due to ‘heterogenous’ harvesting. This has increased the juice’s bitterness and decreased consumer acceptance in major markets such as the UK and US.
This low quality has also reduced exports from Brazil significantly. According to Capea, the July 2024 to January 2025 period has seen exports of not-from-concentrate 3.4% lower than in the period the previous year.
Another reason for the price decreases, reports Food Manufacture, is an exceptionally large crop in Spain, one of orange juice’s biggest exporters.
https://tradingeconomics.com/commodity/orange-juice
Looks like it’s mostly dropped back over the past couple months.
EDIT:
https://www.foodnavigator.com/Article/2025/03/19/orange-juice-price-fall-explained/