It started roughly around the ps3/360 era, when corporate devs began prioritizing turning their games into skinner boxes that were designed to motivate players to keep playing, so they would be more likely to engage in microtransactions, see more ads, or continue paying subscriptions. Of course gacha garbage is a fuller expression of this kind of manipulation now days.
Still plenty of great games out there, and in some cases we have a real renaissance.
It started roughly around the ps3/360 era, when corporate devs began prioritizing turning their games into skinner boxes that were designed to motivate players to keep playing, so they would be more likely to engage in microtransactions, see more ads, or continue paying subscriptions. Of course gacha garbage is a fuller expression of this kind of manipulation now days.
Still plenty of great games out there, and in some cases we have a real renaissance.
Holy shit, it was Microsoft. Microsoft ruined gaming.
Bethesda pioneered MTX with horse armor long before MS bought them.
EA and Valve pioneered in game ads and loot boxes.
Horse armor.
Nailed it. When casino and packaged goods marketers and executives started malignantly metastasizing into the games industry.