Summary
REI apologized for endorsing Trump interior secretary nominee Doug Burgum, citing backlash over his support for fossil fuel drilling and deregulation.
CEO Mary Beth Laughton, who took over March 31, called the endorsement “a mistake” and pledged to refocus REI on protecting public lands.
The co-op will lead a new coalition, Brands for Public Lands, to lobby for conservation.
The REI Union, which had criticized the endorsement, praised the retraction. The company also faces legal challenges over alleged anti-union practices and benefits withholding.
So odd that REI put themselves with this group. They look very out of place in this group.
Here are the other signatories on that letter from January supporting Burgum:
REI turned corporate or at least pro-corporate shortly after the pandemic. This all went down probably not coincidentally right after they hired an ex-Amazon exec, Cameron Janes, to be their “Chief Commercial Officer.”
They’re turning into another profit motivated shitshow and have become explicitly anti-union, hostile to their own labor, and also hostile to their own customers. They did this in the name of making more money, but given that it pissed off swath of their core customer base who are probably more vocal, left leaning, and activist than the average bunch of consumers who all quit buying from them, I’m pretty sure this wasn’t a net gain.
I contacted their customer support and had them delete my account. I also sent them an email as to why, and stated I’d be telling everyone I know not to shop at REI.
Fuck them.
REI was already fully transitioned from a co-op to another big box store well before that.
REI has consistently hired executives and board members with backgrounds in traditional retail and other for-profit ventures since 2010.
They have chosen to run REI like their prior companies, focusing on margins and profitability rather than its primary responsibility, the members.
They have continued to open new stores and over extend themselves because profit must go up, though the main revenue generator for them is the membership fee. And because it is a one time fee, rather than recurring, they have to continue to open new stores to stay profitable.
On top of no longer acting like a co-op, REI has decided to fight its employees unionization efforts. Numerous REI stores have voted to unionize, and REI has refused to recognize the unions, in some cases for years at this point. REI has also hired notorious union- busting lawyers, removed PPE from repair shops, and illegally laid off dozens of individuals.
REI is now clearing house; laying off long term staff and replacing them with new, less expensive, and less knowledgeable employees. In 2010 the average camping department employee got 15+ hours of training; whereas by 2018 it was less than 4 hours.
REI is following exactly in the footsteps of Mountain Equipment Co-Op in Canada. Once on par with REI, MEC is just another shell of a company raped by private equity. And unfortunately for a lot of good people, I think REI will suffer a similar fate.
I’d argue it already has. I no longer shop there and haven’t done so for years, nor does anyone else I know in any of my hiking/backpacking/rock climbing/riding circles.
Knowing full well that they measure their “success” via their membership count, I also bullied them into cancelling my membership several years ago. That was an interesting experience.
Nice job getting the membership cancelled.
I worked there for the better part of a decade, but got out when I saw the writing on the wall. Unfortunately, I still have friends working there.
Yeah, that turned into a Laurel and Hardy skit in short order. “But it’s ‘lifetime!’”
Uh-huh. You want to bet?
I had their credit card, too, for the simple expedient that you could take the rewards points and cash them out. You can’t do that anymore, because you can’t cash out membership rewards at all anymore. Which to be frank was the only reason to shop there since the pathologically sell everything at 100% full list price all the time. The dodge was you could get your discount in a roundabout way later by combining your normal membership points with the extra from the card, and then cash it out. Now that the membership points are just more company scrip, this is pointless. You may as well just buy the same stuff from somebody else for less, since there’s certainly no longer any ethical benefit to purchasing from REI to make up for paying extra.
Meanwhile, US Bank (the bank which used to issue their credit card before the transition) offers a Visa with precisely the same rewards structure as the old REI card, sans the extra couple of points on specifically REI purchases, which you can likewise cash out. So I just got one of those instead. It seems I wasn’t the only one who figured this out, because the CSR I spoke to in the process told me a lot of people were doing the same thing at that time.
Haha, I always felt scummy selling the credit cards, but that and the number of memberships you sold determined your hours.
Yeah honestly I was completely baffled by that move
They saw the rv industry in elbow deep and decided to go lock step?