Summary
REI apologized for endorsing Trump interior secretary nominee Doug Burgum, citing backlash over his support for fossil fuel drilling and deregulation.
CEO Mary Beth Laughton, who took over March 31, called the endorsement “a mistake” and pledged to refocus REI on protecting public lands.
The co-op will lead a new coalition, Brands for Public Lands, to lobby for conservation.
The REI Union, which had criticized the endorsement, praised the retraction. The company also faces legal challenges over alleged anti-union practices and benefits withholding.
I contacted their customer support and had them delete my account. I also sent them an email as to why, and stated I’d be telling everyone I know not to shop at REI.
Fuck them.