After selling his software business for millions, Marcel Lebrun decided to pour his time and money into an affordable housing project in Fredericton. CBC’s Harry Forestell takes a closer look at the 12 Neighbours community and its impact on the people who live there.
I don’t think you understand the term “Devil’s Advocate” as everything you’re (rightly) stating is positive to the person doing this.
To play the Devil’s Advocate, the person doing this is a Millionaire. I guarantee they are getting tax breaks out the ears for doing this and their accountants will ensure that this ends up being a money making venture for them. Pessimistically speaking, there’s no such thing as altruism.