In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.

I 100% thought this would be from The Shovel before seeing the URL…

Sounds like some PR agency made big bucks out of this bold rebranding

Is this one of those Utopia rebrands where everybody on the phone kept calling it ‘Australian Athletics’, and the CEO was always correcting them?

I’m getting real Nation Building Australia vibes.

“Excuse me. Are you the Judean People’s Front?”

“Fuck off! ‘Judean People’s Front’. We’re the People’s Front of Judea! ‘Judean People’s Front’.”

This sounds exactly like an episode from the first season of Utopia

Love watching our tax money flushed down the toilet.

Logo has changed for better.

Big “The Bureau” energy.

notthechaser

Ooooo swapping the position of the words and adding a letter, what a bold fucking move! I can’t imagine the amount of stress that came with that rebrand…

Yeah that’s a pretty good sign we need to cut spending for sports if the most prudent use is such useless things.