Hypercard was free for a while.

Yeah, and I wrote some stuff in HyperTalk, but IIRC it turned into some sort of Hypercard-the-authoring-environment and Hypercard-the-player split, with the player being redistributable.

kagis

https://en.wikipedia.org/wiki/HyperCard

At the same time HyperCard 2.0 was being developed, a separate group within Apple developed and in 1991 released HyperCard IIGS, a version of HyperCard for the Apple IIGS system. Aimed mainly at the education market, HyperCard IIGS has roughly the same feature set as the 1.x versions of Macintosh HyperCard, while adding support for the color graphics abilities of the IIGS. Although stacks (HyperCard program documents) are not binary-compatible, a translator program (another HyperCard stack) allows them to be moved from one platform to the other.

Then, Apple decided that most of its application software packages, including HyperCard, would be the property of a wholly owned subsidiary called Claris. Many of the HyperCard developers chose to stay at Apple rather than move to Claris, causing the development team to be split. Claris attempted to create a business model where HyperCard could also generate revenues. At first the freely-distributed versions of HyperCard shipped with authoring disabled. Early versions of Claris HyperCard contain an Easter Egg: typing “magic” into the message box converts the player into a full HyperCard authoring environment.[15] When this trick became nearly universal, they wrote a new version, HyperCard Player, which Apple distributed with the Macintosh operating system, while Claris sold the full version commercially. Many users were upset that they had to pay to use software that had traditionally been supplied free and which many considered a basic part of the Mac.

Hmm. Sounds like the interaction was more-complicated than just that.