Former President Donald Trump hit the jackpot this spring when his social media company finally went public.

Even though Trump Media & Technology Group DJT generates very little revenue, investors are assigning an eye-popping valuation north of $9 billion to the company. Trump’s dominant stake in Trump Media is now valued at nearly $6 billion.

Yet new data shows its main product — the conservative-friendly social network Truth Social — remains a very tiny player in its industry, and it’s getting even smaller.

Truth Social’s average number of daily active US users on iOS and Android dropped by 19% year over year in April to about 113,000, according to data shared exclusively with CNN from Similarweb, a data intelligence company.

  • kent_eh@lemmy.ca
    link
    fedilink
    English
    arrow-up
    4
    ·
    7 months ago

    At least some of it is retail investors who politically believe in Trump, don’t have any idea what they’re doing, and are getting sold a pretty terrible deal.

    Those would be the same as the normal audience for “truth” social.

    • tal
      link
      fedilink
      English
      arrow-up
      3
      ·
      edit-2
      7 months ago

      I’m sure that there’s substantial overlap between the “user” and “investor” groups.