Sometimes I feel like if I do so I’m basically serving as an ad, and I don’t really care for that, especially if later I find that the business was scummy in some ways (which is often the case, especially later as it changes leadership/ownership).
If you do, how do you deal with it?
I get around that by not acting like an ad.
I only tell someone about a specific commercial product/service if they actually asked for my rec.
And I don’t try to persuade them to use it.