Sometimes I feel like if I do so I’m basically serving as an ad, and I don’t really care for that, especially if later I find that the business was scummy in some ways (which is often the case, especially later as it changes leadership/ownership).
If you do, how do you deal with it?
Almost everything is commercial, one way or another. If I’m happy about something that I bought or subscribed to, I don’t mind sharing my excitement with others.