Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • @cordlesslampEnglish
    7•6 months ago

    Those kinds of brands would never want to associate their ads with adult content. So instead what you’ll get is ads from scammers or shady business, like “make $600 a day from home”, or “horny MILF in your area”, or "penile enlargement cream ".

    • @werefreeatlast@lemmy.worldEnglish
      1•6 months ago

      Probably not. I would expect those to come up at 7pm when the kids are back from school watching number blocks…Daddy what is a Milf? Is mommy a milf? Can I get penile enlargement. Fun times ahead!

        • @werefreeatlast@lemmy.worldEnglish
          1•6 months ago

          Daddy, 🥺, I did the leg thing like the lady but I didn’t cum! Can you buy me some cum? Is it like the one our teacher makes in school?