Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
I think even implementing such an option allows companies to get more aggressive in their pricing, arguing that if you don’t like the price, you can pay subscription (which obviously also accumulates to astronomical numbers, it’s just that monthly payment doesn’t seem equally scary)