• Rivalarrival
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    1 year ago

    Everything you describe appeals to me. The less I have to directly interact with their employees, the better.

    Being able to take a few moments to ensure my order is complete and accurate, without delaying every other customer behind me, radically improves the customer experience.

    Eliminating the two most error-prone steps (communicating between customer and staff, and entering the order into the register) greatly improves order accuracy.

    Taco Bell is doing the same thing, but hasn’t inflated their prices nearly as much as McDonalds. Burger King and Wendy’s are lagging behind.