To me it’s about how invasive and all-encompassing Google tries to be, while giving little to no respect to our privacy.

I never explicitly and clearly agreed for a random company to follow me everywhere on the Internet, track me on millions of sites even outside Google itself, and be as reckless with the data as a kid, selling it left and right to whoever might concern. Neither do I think regular people would give such consent if consequences would be clearly explained, and not buried deep into ToS.

No, I do not have much to hide. But even if you don’t do anything bad, you don’t want a random stranger to constantly look into your windows when you’re at home, do you? It’s creepy at least. For me, Google is that stranger. And Meta. And Microsoft. And Apple etc.

So, making as little room for them in my life as humanly possible is my goal.