It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I mean, that’s kind of what they’re doing in that having another revenue stream will reduce the car price relative to what would have been the case if they couldn’t do so.
If some people want to make that trade, I think that they should have the option to do so.
I don’t personally want to make that trade myself, though.
I disagree, most of these subscriptions options are all built in and “enabled” if bought. There ain’t no car manufacturers looking to reduce their car prices for us. It’s profit above everything