for anyone not familiar:
https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish
“Embrace, extend, and extinguish” (EEE), also known as “embrace, extend, and exterminate”, is a phrase that the U.S. Department of Justice found that was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences in order to strongly disadvantage its competitors.
as a sane person, I actually did look into it, and found that structural steel does weaken significantly at the temperature jet fuel burns at.