The general person is not going to deep dive into Linux because they can access the deep inner workings of the OS.
The general person would be attracted to something like Linux Mint. Functionality and appearance similar to that of Windoze, but stable and secure.
And to attract the largest audience initially, simply ask the question, has your computer ever forced you to reboot so it could update itself at an inconvenient time? (Knowing well that there is no convenient time). Then follow up by informing that with Linux, you choose when the updates take place.
That and Wi-Fi printers install automatically.
When I have to write fast, it’s the tripod.
When there’s a need to write nicely, it’s the ‘screwdriver grip’ all the way!