Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

    • exanimeEnglish
      8·
      8 months ago

      Is it really “society” doing this? Or just the deliciously looking, juicy, meaty, 1%?

      • blind3rdeye@lemm.eeEnglish
        6·
        8 months ago

        The 1% - but unfortunately this includes our leaders and lawmakers; so that puts power in the hands of those who value money above all else. And that power is used to extract more money and power from everyone else. Advertising always reinforces their message of course.

      • Kalysta@lemm.eeEnglish
        3·
        8 months ago

        The 1% is society.

        When was the last time you, or anyone you know, had an actual voice in how things are run?