• intensely_human@lemm.ee
    link
    fedilink
    English
    arrow-up
    17
    arrow-down
    4
    ·
    7 months ago

    It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.

    Quick without cheating by looking at the image, what does the product logo look like?

    If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.

    So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.

    • MonkderZweite@feddit.ch
      link
      fedilink
      English
      arrow-up
      6
      ·
      edit-2
      7 months ago

      Reality could be that this works in about 10% of cases in 30% of people. Still a measurable positive. Still causing negative ads and meaningless ads everywhere.

    • monk@lemmy.unboiled.info
      link
      fedilink
      English
      arrow-up
      5
      arrow-down
      1
      ·
      7 months ago

      Quick, without looking it up, how many days ate there in a Saturn year?

      If you don’t know, they have successfully bypassed your conscious mind.

      Sometimes an ad so shitty that you can’t even remember neither logo nor the brand is just a shitty ad.

      • CanadaPlus@lemmy.sdf.org
        link
        fedilink
        English
        arrow-up
        5
        ·
        edit-2
        7 months ago

        Any time you see stuff about the “accessing the unconscious” assume it’s BS until otherwise proven. That being said, brand recognition is a real thing that gets worried about, and passive absorption of it might be the idea here. There’s two logos and they’re both right in the center.

    • Joe Cool@lemmy.ml
      link
      fedilink
      English
      arrow-up
      2
      ·
      7 months ago

      Ah, the HP Omen that uses mostly standard components and might be decent but has a coked up marketing team that makes me trust the brand by driving me insane.

      Gotcha.

    • PraiseTheSoup@lemm.ee
      link
      fedilink
      English
      arrow-up
      1
      ·
      7 months ago

      Nobody actually trusts HP anymore do they? They’ve been selling trash for 20 years now.

      • umbrella@lemmy.ml
        link
        fedilink
        English
        arrow-up
        2
        ·
        7 months ago

        they are doing something right if they can peddle their trash for 20 years and still not be bankrupt.

        that something is probably marketing.