This would have happened sooner if it wasn’t for the cheap debt. Unsustainable businesses, hiring passionless staff and managers, mismanaging and producing sub par products.

Eventually people stop supporting these games.

When the money runs dry and it’s harder to borrow due to higher interest rates, you have to start cutting costs. And if your business is inefficient and bloated you have to downsize to survive.

If that doesn’t help, you go bust.