In December, we heard that job cuts might be coming for Google’s ad sales division, and it’s here.
Business Insider reports Google is laying off “hundreds of employees” from the ad sales team.
The cuts are mostly in the “Large Customer Sales” (LCS) team, which serves the company’s biggest advertising clients.
Google’s generative AI ad system is part of a product called “Performance Max” which works by autonomously remixing and tweaking your ads using the click-through rate as an instant feedback system.
Google used to have humans do sales guidance for its products, create art assets, and decide on text and layouts, but now AI can do it a thousand times a second.
The memo doesn’t reference AI as a reason for the layoffs, but given the previous report, it seems that Googlers are now working to put some of their co-workers out of a job.
The original article contains 338 words, the summary contains 146 words. Saved 57%. I’m a bot and I’m open source!
This is the best summary I could come up with:
In December, we heard that job cuts might be coming for Google’s ad sales division, and it’s here.
Business Insider reports Google is laying off “hundreds of employees” from the ad sales team.
The cuts are mostly in the “Large Customer Sales” (LCS) team, which serves the company’s biggest advertising clients.
Google’s generative AI ad system is part of a product called “Performance Max” which works by autonomously remixing and tweaking your ads using the click-through rate as an instant feedback system.
Google used to have humans do sales guidance for its products, create art assets, and decide on text and layouts, but now AI can do it a thousand times a second.
The memo doesn’t reference AI as a reason for the layoffs, but given the previous report, it seems that Googlers are now working to put some of their co-workers out of a job.
The original article contains 338 words, the summary contains 146 words. Saved 57%. I’m a bot and I’m open source!