The parties and elaborate displays really took off in the mid-2010s, but it was often a big deal to announce it.
ETA: also, the original reveal party was done by a “mommyblogger” who held it because she and her partner were excited about their pregnancy after dealing with infertility issues. Slightly more understandable, but then people ran off with the concept. As others mentioned down thread, she has disavowed the concept since then and also hans a gnc child fwiw.
The parties and elaborate displays really took off in the mid-2010s, but it was often a big deal to announce it.
ETA: also, the original reveal party was done by a “mommyblogger” who held it because she and her partner were excited about their pregnancy after dealing with infertility issues. Slightly more understandable, but then people ran off with the concept. As others mentioned down thread, she has disavowed the concept since then and also hans a gnc child fwiw.