Evidence shows that shoving data in peoplesā€™ faces doesnā€™t work to change minds.

As a scientist heavily engaged in science communication, Iā€™ve seen it all.

People have come to my public talks to argue with me that the Big Bang never happened. People have sent me handwritten letters explaining how dark matter means that ghosts are real. People have asked me for my scientific opinion about homeopathyā€”and scoffed when they didnā€™t like my answer. People have told me, to my face, that what they just learned on a TV show proves that aliens built the pyramids and that I didnā€™t understand the science.

People have left comments on my YouTube videos sayingā€¦ well, letā€™s not even go there.

I encounter pseudoscience everywhere I go. And I have to admit, it can be frustrating. But in all my years of working with the public, Iā€™ve found a potential strategy. And that strategy doesnā€™t involve confronting pseudoscience head-on but rather empathizing with why people have pseudoscientific beliefs and finding ways to get them to understand and appreciate the scientific method.

  • snooggums@kbin.social
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    10 months ago

    Instead, I try to practice whatā€™s known as radical empathy. This is empathy given to another person without any expectation of receiving it back in return. I try to see the world through someone elseā€™s eyes and use that to find common ground.

    Thatā€™s just empathy. How is basic empathy radical?

      • snooggums@kbin.social
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        10 months ago

        I have no idea where the author got that idea. No common definition involves anything like reciprocity and I canā€™t think of a single example where that would be a requirement for someone to be empathic.

    • charlytune@mander.xyz
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      10 months ago

      I donā€™t know the origins of that term, but maybe ā€˜unconditional empathyā€™ would be a better way of thinking about it? Like, I will empathise with you even if you arenā€™t prepared to do the same, - and wonā€™t be withdrawn if you donā€™t treat me with empathy.