This. Like ten years ago, when Samsungs had swappable batteries, they were super proud of it. They would advertise it as a feature that Apple doesn’t have.

When I was at a festival, they had an activation where you could tweet at them with your phone model and location and they would send someone with a full battery to trade you for yours. It was an amazing free service that I used so many times, and every time, the jealousy on the faces of all the iPhone people was palpable. Then one year, they just removed the swappability from the new models.

Swappable batteries are such a huge feature that most people don’t even know that they want.