I would say a return to what made them so great when osx came out. One person mentioned open standards which would be part of that but also that their machines were known for power and options as oppose to minimal designs. Lots of ports with strong processors and memory. Also apple care that pretty much was total coverage for three years. This is why I was a big mac fan in the aughts and went away from it in the teens. When the mac store responded to power cable fraying and usage and not just remediating it, when we could not plug into an external monitor without a dongle, when they dropped the cool server edition. The iphone was incredible as were smartphones in general but when they applied that to the whole ecosystem it was like not having a real laptop anymore.