• barneypiccolo@lemm.ee
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    1 day ago

    I have read books by Mark Penn and Malcolm Gladwell, which talk about that magical 3.5% as a “Tipping Point” that can kick off a trend. It’s not guaranteed, but historical records indicate that it takes at least 3.5% to reach critical mass.

    In America, that’s about 11.5 - 12 million people.

    • DMCMNFIBFFF@lemmy.world
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      1 day ago

      FWIW, the rightists seem to have picked up on a similar number:

      wp:Three Percenters

      The group’s name derives from the erroneous[6][7] claim that “the active forces in the field against the King’s tyranny never amounted to more than 3% of the colonists” during the American Revolution.[8]