I would agree with a bit more nuance. We were taught that being “good”, meaning kind, patient, etc., is reciprocal, and rightfully so. However, there are some people out there whose goal is nothing more than to ruin your day, and that goal won’t change due to you being any “better”. The winning move is to avoid contact with those kind of people, instead of hoping that they’ll change their mind if you just flatter them some more.