Walmart heiress Christy Walton is facing backlash, and Walmart is facing some calls for a boycott from Trump supporters after placing a full-page ad in The New York Times urging Americans to attend town halls and engage in civic discourse.

While the “No Kings Day” ad did not mention President Donald Trump by name, its emphasis on values like honoring commitments to allies, defending against dictators, and respecting trading partners was widely interpreted as a critique of Trump’s foreign policy and “America First” agenda.