Starting May 12, with All In Prices, you’ll be able to find tickets within your budget right away, with no surprises at checkout. That’s because you’ll see the cost of your ticket—including fees, before taxes—from the moment you start shopping for any Ticketmaster event in the U.S.
More importantly, we’re all in on putting fans first. We’ve long advocated for all-in pricing laws worldwide, and support a consistent ticket-buying experience for fans.
devil’s advocate: other sellers would still do it if they didn’t, which would make ticketmaster’s tickets look more expensive initially. a law makes everyone equal again so they can compete on price/etc directly