This has been my reaction for a while now. And usually, I feel like it does tend to accurately represent the thought put into a product.
When a company barely thinks about their marketing material, (the thing they often require to even make their thing seem like a purchase you “need” in the first place) and just assumes that “AI cool therefore AI good” when making their ad, then yeah, I’m going to be highly skeptical of the thought they put into their actual product.
The only time it wouldn’t raise red flags for me is when it’s used in more of a, I guess you could call it a transitional manner. Like in Coca Cola’s “Masterpiece” ad where they mostly just used it to make the transitions between relatively different scenes look a little more natural, but it was only used for a few frames each time, rather than comprising the vast majority of the promotional material itself.
That ad required many actual talented human artists, and would not have been even physically possible with AI alone, so it evokes a different reaction in my opinion.
Of course, then Coca Cola marketing execs released their complete stock footage-looking AI slop ad a bit later, so it doesn’t seem like that’s a trend that’ll hold up.
This has been my reaction for a while now. And usually, I feel like it does tend to accurately represent the thought put into a product.
When a company barely thinks about their marketing material, (the thing they often require to even make their thing seem like a purchase you “need” in the first place) and just assumes that “AI cool therefore AI good” when making their ad, then yeah, I’m going to be highly skeptical of the thought they put into their actual product.
The only time it wouldn’t raise red flags for me is when it’s used in more of a, I guess you could call it a transitional manner. Like in Coca Cola’s “Masterpiece” ad where they mostly just used it to make the transitions between relatively different scenes look a little more natural, but it was only used for a few frames each time, rather than comprising the vast majority of the promotional material itself.
That ad required many actual talented human artists, and would not have been even physically possible with AI alone, so it evokes a different reaction in my opinion.
Of course, then Coca Cola marketing execs released their complete stock footage-looking AI slop ad a bit later, so it doesn’t seem like that’s a trend that’ll hold up.