I am not vegan or vegetarian, but I still prefer Impossible burgers (and Impossible chicken patties) and Beyond Steak bites. Not only does it at least significantly reduce my meat consumption, it is generally better than the real meat, since it doesn’t have any weird bits and is lower in bad cholesterol. Also, it makes it so the meat I do eat can be sourced more ethically (buying direct from the rancher, hunting and fishing my own for subsistence, getting free range eggs especially from locals) instead of getting the final product and just ignoring what torture went into it.