X’s user base in the European Union is now officially lower than it was prior to Elon Musk’s acquisition of the company.
And that’s according to a new report from Elon Musk’s X (formerly Twitter, but you knew that). The social media platform now has a total of 94.8 million monthly active users in the EU.
That’s a loss of roughly 11 million European users from X’s previous transparency report, as highlighted by Social Media Today.
Mashable previously reported on X’s declining user base in the EU last fall. Now, we know that X’s European user base has continued to drop. In 2022, before Musk acquired the social media platform, the company had more than 100 million users in Europe.
Social Media is an entirely different game if you’re not doing it for manipulation purposes. At scale, government operated social media fails, due to lack of or excess moderation. Social media works because it triggers emotions. People go there to hate. Mastodon is methadone for these junkies.
I don’t even understand why anyone would trust any self-published metrics from this scam artist.