This is not just a story about social psychology and data analytics. It has to be understood in terms of a military contractor using military strategies on a civilian population. Us. David Miller, a professor of sociology at Bath University and an authority in psyops and propaganda, says it is “an extraordinary scandal that this should be anywhere near a democracy."

“That is the meaning of love. In the final analysis, love is not this sentimental something that we talk about. It’s not merely an emotional something. Love is creative, understanding goodwill for all men. It is the refusal to defeat any individual. When you rise to the level of love, of its great beauty and power, you seek only to defeat evil systems. Individuals who happen to be caught up in that system, you love, but you seek to defeat the system.” - 1957

Torah / Bible “Genesis 11:9 attributes the Hebrew version of the name, Babel, to the verb balal, which means to confuse or confound in Hebrew. The first century Roman-Jewish author Flavius Josephus similarly explained that the name was derived from the Hebrew word Babel (בבל), meaning “confusion”.”

“Us and Them” (Pink Floyd song cover) performed by Lucia Lilikoi, lyrics: Up and down… and in the end It’s only round and round, and round. “Haven’t you heard it’s a battle of words?” The poster bearer cried

“Британские учёные из Cambridge Analytica предложили сделать из 5 тысяч существующих человеческих психотипов - “идеальный образ” возможного сторонника Трампа. Затем… положить этот образ обратно на всё психотипы и таким образом подобрать универсальный ключик к любому и каждому.”, “Как сделать так, чтобы даже люди не говорящие на языке друг друга, могли бы обмениваться информацией быстрее всех, понимать друг друга с полуслова, чувствовать тренды и влиять на их развитие?”, “Дальше оставалось только загрузить эти данные в информационные потоки и социальные сети.”

5,000 Cambridge Analytica alternate reality game story patterns deployed by Russia’s Internet Research Agency since March 2013.