When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
I can’t say that I’m surprised, but kudos to them for running this! To be honest 0 out of 584 sales is still impressive.
My biasphobic brain can’t help but wonder if the radio button defaulted to the “Made in Asia” position though 🙃
And for added pedantry, unless I’m mistaken this isn’t A/B testing 😁
thats a good point. users heavily favor the default option, or rather they seldomly change it.