So this is some bollocks. Guess I’ll be cancelling our plan since it’s only used by two of us.

Current price $17.99/month, new price $32.99/month.

If they boiled the frog better I would probably have accepted a $5/month price rise, and then another later… But close to doubling in one go is a no from me dawg.

Thank you for being a loyal member throughout our journey. We created YouTube Premium so that you could enjoy all the videos and music you love without interruptions.‌

To continue delivering great service and features, we are increasing the YouTube Premium family plan price to A$32.99/month. We don’t make these decisions lightly, and this update will allow us to continue to improve YouTube Premium and support the creators and artists you watch on YouTube. This is the first ever price increase for your subscription.

Links to cancellation etc: https://support.google.com/youtube/answer/12400348?sjid=6028684095030617608-AP

  • Pyr_Pressure@lemmy.ca
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    1 year ago

    Jesus, how do they justify that price?

    They charge more than Netflix yet they don’t even make any of their own content?

    • ChronosWing@lemmy.zip
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      1 year ago

      It’s because you also get youtube music streaming included with it. If netflix had its own music streaming service bundled in their prices would be even higher than they are now.

      • aksdb@feddit.de
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        1 year ago

        Music might really be their main problem. Basically every video has some music in it. If not in the foreground, then in the background. Even game soundtracks in Let’s Plays are often under license. So the moment someone plays any such video, the content mafia comes around the corner with their baseball bats in hand collecting their tolls.

        So I assume if they have to pay for music any way, they figured they might as well include a tailored music listening experience with Premium.

          • aksdb@feddit.de
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            1 year ago

            My point was: they likely have to pay for licensed music to the content mafia, so they cannot really offer anything without including music in the pricing.

    • some_guy@lemmy.sdf.org
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      1 year ago

      Not apologizing for them: they’re assholes. But I expect they have more traffic. Still not saying they’re right.

    • Wrench Wizard@lemmy.world
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      1 year ago

      Hadn’t heard of x manager, thank you! Super giddy right now, I’ve been using modded versions of the apk for years but a few months ago my go-to stopped working and haven’t found a viable replacement until now. Really godda give them props I’m super surprised at how easy that was lol

      Also I’d used revanced but quit when the original got buggy. With how crappy their ads have gotten now I’m going to give the new version a shot thanks for mentioning that as well

    • ChuckEffingNorris@lemmy.ml
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      1 year ago

      I have an android phone and an android TV so I see no ads. However I have an iPad which I take away and the ads make me sad.

      Is there any way to adblock YouTube on an iPad?

      • Brahminman@iusearchlinux.fyi
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        1 year ago

        Safari has the hyperweb extension that does a pretty good job for me!

        Edit: hyperweb does a bunch of stuff, eliminating youtube ads is only a fraction of this extension

          • itslilith@lemmy.blahaj.zone
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            1 year ago

            oh damn, didn’t know that. I just knew that Firefox was installable on iOS, and extensions work great on Android, so I’d assume it’d be the same. But you’re right, apple locks browsers into using WebKit. That sucks

  • root@aussie.zone
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    1 year ago

    Enshittification of youtube is definitely progressing very rapidly.

  • bestusername@aussie.zoneM
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    1 year ago

    Got the same bullshit email, total dick move by Google and I’ll be cancelling. It’s just pure greed.

    I’m be exploring the ad blocking and/or VPN options.

    Google need to separate YouTube and Music.

    • Salvo@aussie.zone
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      1 year ago

      They want You to do everything Google. YouTube is the only thing that differentiates their All-in-One product from the competition. Everyone offers Music so VEVOs no value. Everything else Google offers for no monetary charge.

      AppleOne includes music, storage and AppleTV+, as well as Fitness (that nobody uses, but nobody admits to not using).

      Amazon Prime includes music, Audiobooks and Freight Discounts.

      Xbox Gold offers games.

      Netflix, HBO, etc, has no extra value except “original” and exclusive content.

    • cybersandwich@lemmy.world
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      1 year ago

      Google need to separate YouTube and Music.

      I actually think they need to go the other way with it. Increase the value proposition by adding more features to it. Include more drive space, Google one, etc.

      A lot of people are upset because they haven’t added any additional value to YouTube and are now just hiking the rents. If they threw in, more products and services to the bundle it’s a more compelling offering. I’d pay if it got me unlimited data on Google Fi, Google one with 200GB of storage, yt premium, I guess yt music? (I pay for prime music RN), and maybe some collab space/compute.

  • 𝕸𝖔𝖘𝖘@infosec.pub
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    1 year ago

    I can’t blame them. The fight to block adblockers is an expensive one, and they went all in on the fight. /s

    Asshats.

    E: adding the sarcasm mark, in case it wasn’t obvious.

  • Alien Nathan Edward@lemm.ee
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    1 year ago

    nearly double the price for the same thing! this after disney raised prices, max downgraded service and kept prices the same, and disney is about to finish buying out hulu in order to, I’m sure, raise prices. Yarr!

  • Yerbouti@lemmy.ml
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    1 year ago

    I’m always amaze by the fact that all these streaming platform do is give you access to others content ( they dont create shit), but they get to keep 98.7% of the revenue, because.

    • Palacegalleryratio [he/him]@hexbear.net
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      1 year ago

      In this industry the “means of production” = “hosting and distribution platform and servers”. If you’ve got no way of hosting your content and putting it in front of people, your content may as well not exist. In much the same way an actor needs a theatre.

      So as per any capitalist industry, those that own the means of production (I.e. google with YouTube) exploit its workers (content creators) to generate profit in the same way a steel mill owner gets to keep the profits from his steel mill despite the fact that the owner never creates any steel ingots themselves.

      • Krauerking@lemy.lol
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        1 year ago

        Yeah people don’t notice that the Internet used to be like going over to a friend’s house who had the cool stuff which over time became niche shops.
        Rules, regulations and restrictions, slowly put up more and more stops for simple small people to enter the space and left only large companies in it’s place. Some of this by consumers own demand for more.

        So here we are, the Internet just the next space for capitalism and having every last scrap of revenue squeezed from it while those with capital complain they need the next big invention to exploit as they run out of space and room to grow and things to consume. Each day pushing more towards their pockets and less towards the rest of us.

        I just want small curators back. Small groups filling niches instead of massive “creators” who simply consume as much as possible to regurgitate it back at their audience.

        • fosstulate@iusearchlinux.fyi
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          1 year ago

          Most creators worth watching will be making their work available beyond Youtube, and if they aren’t then it’s worth contacting them.

    • space_comrade [he/him]@hexbear.net
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      1 year ago

      These platforms are basically just one step removed from pure landlordism. Same goes for Uber and similar shit. The platforms themselves are usually cheap to maintain, the exception here might be Youtube since it does gobble up a whole lot of bandwidth and storage but come on nobody streams $10 worth of bandwidth a month.

  • roguetrick@kbin.social
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    1 year ago

    I’m curious what’s driving this revenue rush at Alphabet. It almost feels like something internal, like they’re trying to make it actually self sufficient based on cloud pricing.

    • galoisghost@aussie.zone
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      1 year ago

      It’s not just Alphabet it’s cloud based companies across the board and basically VC money is drying up because it can be secured on 0% interest loans anymore

  • Why9@lemmy.world
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    1 year ago

    $400 a year for YouTube premium.

    I’d gladly pay that much for a robust ad blocker!

    • Machinist3359@kbin.social
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      1 year ago

      At this point, everyone should invest a fraction of that into automating youtube downloads. No ads, no buffering, and $200 will get you eniugh hard drive space for years.

  • YⓄ乙 @aussie.zone
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    1 year ago

    People saying I’ll cancel will not cancel. I’ve seen so many corp simps in the last few years that I lost faith in humanity