For commodity coffee a random 30% increase is just a Tuesday. The C price has almost quadrupled in the past 5 years and fluctuates wildly. It jumped 30% from December to February and is down 15% from a month ago.
Where the tariffs will really increase prices is any roasteries that are actually paying ethical prices based on cost of production to begin with. The chuds that would revolt already aren’t going to those shops.
For commodity coffee a random 30% increase is just a Tuesday. The C price has almost quadrupled in the past 5 years and fluctuates wildly. It jumped 30% from December to February and is down 15% from a month ago.
Where the tariffs will really increase prices is any roasteries that are actually paying ethical prices based on cost of production to begin with. The chuds that would revolt already aren’t going to those shops.