How far will the media let this go?

However long they keep getting the next paycheck. The American propaganda mill needs billionaire sponsors to grind onwards. Once the Mercers and Adelsons and Kochs stop shoving money into the Wingnut Wurlitzer, it’ll shut down. But not a minute beforehand.

Capitalism is a disease.

Sure. But this is tangential to capitalism. Rainbow Capitalism worked just fine for US businesses for decades. DEI/Tokenism/Identity Politics as a deflection from class conflict worked just fine. Homogenization of culture under a neutral Brad Paisley-and-LL Cooljay-singing-Accidental-Racist motif worked just fine.

It worked because advertisers recognized a profit motive in pandering to a broad international audience and saw a ROI predicated on maximizing distribution.

What we have now is a shrinking demographic of buyers and a SaaS B2B corporate aristocracy deciding what generates revenue. We’re not trying to sell Captain America movies in China and iPads to Brazil anymore. We’re trying to sell Groypers to Elon Musk so he can make Groyper Swag a requirement for joining his constellation of companies.

One Trillionaire’s politics is worth a million millionaire’s. If Musk was a fruity girl boss lib instead of an Apartheidist Refugee, things would be different.