At least when the US does it, they sprinkle in a liberation narrative.

"Obviously we’re retaliating hard with maximum flex-

“BOOOOOO!”

“But! But! But! We’ll liberate a bunch of people while we’re there and be aware of civilians and their lives.”

“Oh. Well that seems nice. You won’t harm innocents?”

“We’ll be aware of civilians and their lives. And the liberation.”

“Well, okay then…”