I like to say that corporations will never go out of their way to be charitable. There’s always a bottom line, being it PR or direct profit. Even PR and Marketing spend has to eventually lead to increase in profit.
I had a management class years ago in college where the professor made the argument that in order to be ethical, every single action a business makes must be done to increase profits for its shareholders.
Charitable donation? Only if it increases public perception in a way to be justified by the cost.
Pay your employees well? Only if paying them less would cause you to lose them to your competitors.
The list goes on. It’s a very depressing way to look at the world. But as time goes by, I’ve realized just how accurate that professor was. Companies don’t give a shit about you and will turn on you the second it makes their quarterly numbers look better.
Or avoid a decrease in profit, which is why you get so many posturing bandwagons which slow down once enough people have forgotten that it won’t affect profits anymore, eg all the statements and policy, name, logo etc changes due to BLM in mid-late 2020
They were going to defend you for as long as doing so remained profitable.
I like to say that corporations will never go out of their way to be charitable. There’s always a bottom line, being it PR or direct profit. Even PR and Marketing spend has to eventually lead to increase in profit.
I had a management class years ago in college where the professor made the argument that in order to be ethical, every single action a business makes must be done to increase profits for its shareholders.
Charitable donation? Only if it increases public perception in a way to be justified by the cost.
Pay your employees well? Only if paying them less would cause you to lose them to your competitors.
The list goes on. It’s a very depressing way to look at the world. But as time goes by, I’ve realized just how accurate that professor was. Companies don’t give a shit about you and will turn on you the second it makes their quarterly numbers look better.
Or avoid a decrease in profit, which is why you get so many posturing bandwagons which slow down once enough people have forgotten that it won’t affect profits anymore, eg all the statements and policy, name, logo etc changes due to BLM in mid-late 2020