Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI
originality.ai
Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
  • 1984English
    2·
    1 month ago

    AI can put together all that personal data and create very detailed profiles on everyone, automatically. From that data, an Ai can add a bunch of attributes that are very likely to be true as well, based on what the person is doing every day, working, education, gender, social life, mobile data location, bills etc etc.

    This is like having a person follow every user around 24 hours per day, combined with a psychologist to interpret and predict the future.

    It’s worth a lot of money to advertisers of course.

    • Quokka@mastodon.au
      2·
      30 days ago

      @1984 @will_a113 this is the thing when people say “my phone was listening to me, it showed ads for something we were talking about”.
      Nah mate, they don’t need to. You, and the people you’re with, have given them so many thousands of data points that their AI can predict your behaviour. And influence it.