These jeans that make you look like you wet yourself cost $800 – and sold out. Why?
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The online mockery for Jordanluca's "crotch stain" denim hasn't seemed to hinder sales. Experts say there's a reason why designs like this resonate.

Is “pee stain denim” the hottest new fashion trend?

Jordanluca, a high-end fashion brand, has sparked discourse on TikTok and other social media sites for a pair of jeans it released as part of its Fall/Winter 2023/2024 collection. Priced at over $800, the jeans appear normal in every way − save for stains on the crotch social media users say make the wearer look like they wet themselves.

“Where are we going as a society when this is high fashion?” one TikToker asked. “At first I thought these were fake,” said another. “It makes me wonder the psychology of the people who are buying it,” another said. " ‘Pee Stain’ Denim," declared an Instagram user.

Yet, the online mockery hasn’t seemed to hinder sales. A lighter-wash version of the jeans, priced at $814 online and featuring “a stonewash stain on the crotch” per Jordanluca’s website, has sold out.

  • Paradachshund
    1·
    1 day ago

    Divita says the trend also serves as an important reminder fashion isn’t just about looking good. Sometimes, clothing’s value lies in what it communicates about the wearer, rather than how it flatters their body.

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