Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.

    • Elvith Ma'for@feddit.org
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      7 days ago

      I don’t think that ‘tracing’ here means something like ‘there’s a GPS tracker in every backpack’.

      You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say “oh yes, that serial number is registered to a customer. Here’s their name and address they told us when registering at $date”. If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like “This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date”

      • ChicoSuave@lemmy.world
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        7 days ago

        Ah yes, product registration. Good to know me absentmindedly not registering is fighting against police tracking and CEO business strategy.

      • fmstrat@lemmy.nowsci.comOP
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        7 days ago

        Except the “by the owner.” The problem here is they are auto-registered at time of purchase.

        • Elvith Ma'for@feddit.org
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          6 days ago

          I don’t know this specific brand but because of this quote in the article I assumed it’d not be automatically registered:

          “If you do choose to register a Peak Design product, and it is lost or stolen, you can reach out to our customer service team and have your registration erased, so the bag is not traceable back to you.”

          Why do they say “if you do choose to register” if you don’t have a choice?

          • wicked_observer@lemm.ee
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            5 days ago

            Because you don’t have to register it. Plenty of retail stores sell it and you can pay cash.

            Many products say “register your product for your warranty”

            Just to get your data. It’s not required.

          • fmstrat@lemmy.nowsci.comOP
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            6 days ago

            Not all products have the “smart serial number” would be my guess. The v1 packs certainly didn’t.

    • SpaceBishop@lemmy.zip
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      They don’t. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It’s unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.

      • hushable@lemmy.world
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        7 days ago

        Old peak design bags do not have unique serial numbers, but batch numbers shared among many bags. Not defending PD, but if that’s true, there isn’t much they could’ve done to help with the investigation even if they wanted to.

    • Lem Jukes@lemm.ee
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      7 days ago

      If you have ever registered a product you purchased with the manufacturer, you’ve done exactly that. They’re not talking about tracking the product after you buy it. They’re basically just talking about automatic proof of purchase.

    • ramsorge@discuss.online
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      If it’s lost you can report it. It helps get the bag back if someone finds it and reports it missing. It’s obviously a toss up, but there are honest people who try to return things.

    • darkdemize@sh.itjust.works
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      7 days ago

      I would assume these are intended for use when hiking and mountain climbing. It could save your life if someone else has your GPS coordinates when you go missing.

      • bobs_monkey@lemm.ee
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        Any serious hiker concerned about that would carry an SOS beacon for an emergency. I would I no way want my backpack broadcasting my GPS location 24/7 in case I get lost in the woods.

      • RightEdofer@lemmy.ca
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        6 days ago

        Nah, nothing about Peak Designs (or any electronic gear backpack company)is intended for serious hiking let alone mountain climbing. The inexperienced day and over night hikers may rely on a phone as newer ones have rudimentary GPS ability. The more serious are using things like InReach.