TL;DR:
Pilot Project Conclusion: The Swiss Federal Chancellery’s Mastodon instance pilot project, launched in September 2023, has ended as the conditions for continuation were not met.
Low Engagement: The six official accounts on Mastodon had around 3500 followers in total, with low engagement rates compared to other platforms like X and Instagram.
User Decline: The number of active Mastodon users globally is decreasing, contributing to the decision to end the project.
Closure: The social.admin.ch instance will be closed at the end of the month.
Article translated in English :
Confederation closes its Mastodon instance
Bern, 25.09.2024 - Since September 2023, the Federal Chancellery has been operating a Mastodon instance for the federal administration. The pilot project, limited to one year, ends today as the conditions for its continuation have not been met.
As part of their statutory information mandate, the Federal Council and the federal administration have also been communicating on social media for many years and are constantly examining whether platforms not used until now are eligible.
In September 2023, the Conference of Federal Information Services decided to launch a pilot project on the decentralised Mastodon platform. The Federal Chancellery then opened the social.admin.ch instance, on which members of the Federal Council and departments could manage official accounts. The pilot project was limited to one year.
Mastodon has useful features for government communication. Thanks to its decentralised organisation, the platform is not subject to the control of a single company or to any state censorship. Its source code is open, it complies with data protection and is not driven by algorithms.
Too few active users
On the social.admin.ch instance, three departments managed five accounts, and the Federal Chancellery managed one account for the entire Federal Council. The six accounts of the Confederation had around 3,500 subscribers in total.
On platforms such as X or Instagram, the Federal Council and the Federal Administration reach many more subscribers with comparable accounts. In addition, the contributions of the Mastodon accounts of the Federal Council and the Federal Administration have rather low engagement rates (likes, shares, comments). Finally, the number of active users of Mastodon worldwide is once again falling.
The Conference of Information Services of the Confederation therefore considers that the conditions for continuing the pilot project have not been met, and activities on the Mastodon accounts of the Federal Council and the federal administration are suspended as of today. The social.admin.ch instance will be closed at the end of the month.
Yeah it’s no wonder as Bluesky seems to work better as an alternative.
Until they run out of VC money.
Then the enshittification happens, to pay the bills.
Yeah, not unlikely. Can’t truly know ahead of time of course, but it feels like that would eventually happen. I wish governments in particular had jumped harder onto Mastodon, slowly moving attention there.
But it’s probably also difficult to justify, because from their perspective it’s just one “someone else’s solution” vs another. They’d have to first make their own twitter like fediverse software I bet.
The EU at least is still sticking around, which is cool.
I have to say I’m a believer in slow growth here. It wouldn’t be good if one Mastodon server completely dominated; neither would it be good if Mastodon as a software was the only viable alternative. Right now we’re in a great spot where a bunch of different solutions are being developed.
I think this development is healthy, and it be depends on slower more organic growth. And it might not be a linear process, but eventually I believe activitypub integration will be as obvious as having an RSS feed. Doesn’t matter much if it takes a while to get there.
On that note it would be good if governments didn’t just sometimes use Mastodon, but rather integrate activitypub into their actual web sites.
Better in what way? Format wise? Does it have better apps?
No I mean it seems to work better as an alternative. Quite a few smaller companies, content creators and so on I want to see enws from are on there, so it somehow seems to work better for them. 🤷♀️
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@iorale @Jake_Farm not as normie as threads I think.
I really struggle to find good accounts to follow on bluesky, and most of the french accounts/content are inactive for months (I even have a better content/experience on mastodon since they federated w/ threads and flipboard).
But beyond mastodon, it’s really sad that they leave the fediverse for now, hope they’ll comeback one day or another (on mastodon or any other plateform)
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@iorale I think the fediverse is ready but only if big companies federates and opt out (unlike threads). the thing is that the fediverse can’t be the principal argument to attract users yet, interface and simplicity (such as threads) are the key components to bring users in
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Bluesky is federated right? You will still have to check what the host allows. I get the impression the only reason there are more normies is because of the celebrity of Jack Dorsey.
could be federated, but it is not. As of now it is just twitter 2.0
If you speak Portuguese maybe.
How do you mean? It’s majorly US centric, and that was part of why Mastodon worked better as a Twitter-replacement here in the EU at first.
But as always, something like Reddit or Twitter benefits from centralization, as far as user interactions go. So slowly, people drift to whatever the single largest alternative is when they leave the current status quo, and in alternative-Twitter-land, this seems to be either Threads or Bluesky, and their cases are fairly incomparable.
Doesn’t make it the perfect solution, but like always in Engineering, the perfect solution is rarely the best one.
It has pretty much stagnated in the English speaking part of the internet, and only saw a huge boost in popularity in Brazil recently (due to Twitter being newly banned there).
I had a look at it a while ago and almost everything I searched for was in Portuguese. Not a big issue for me since I don’t really understand and consequently not use those type of platforms anyway but I kinda felt that would probably stop a wide adaptation with English speaking people.
I did some tests here, setting up my browser config to show content preferably in Italian, then German, then Portuguese, then English. It showed something like 5~10 posts in English for each post in Portuguese. (No content was shown in either Italian or German, so odds are that Bluesky doesn’t even take the browser config into account.)
Granted, for most Portuguese speakers it should be 7:00 now, so it might be worth repeating the test for the later afternoon, dunno, 18:00 or so. Or in the weekend.
Repeated the test now (Friday, 18:30); same lang settings as above. Couldn’t find a single post in Portuguese after rolling across ~30 of them.
x.com and twitter.com are still inaccessible here.