My father told me he wanted to make USB flash drives of all the scanned and digitized family photos and other assorted letters and mementos. He planned to distribute them to all family members hoping that at least one set would survive. When I explained that they ought to be recipes to new media every N number of years or risk deteriorating or becoming unreadable (like a floppy disk when you have no floppy drive), he was genuinely shocked. He lost interest in the project that he’d thought was so bullet proof.
Well, nothing lasts forever. I’d say distributing them on something that lasts 10+ years is better than doing noting. Otherwise they just get lost, buried in the attic or the next harddrive crash takes them.