They don’t seem to be capable of competing on high-end, so refocusing on different market segments makes sense. They did the same with CPUs until Ryzen.
It’s always cyclical, because they always get complacent when they manage to take over high-end market share. Their GPU’s are good, and the lower prices keep them relevant, but on the top end they lose in all aspects except aforementioned price at the moment. Which is clearly not enough to create any real market share.
Right, but I think what’s different on the GPU side is that the idea “nVidia make the best GPUs” has permiated through the whole market. And it’s true. Nothing touches a 4090.
A lot of buyers want to buy a 4090, can’t afford it and so move down the Nvidia product line until the reach one they can afford. They don’t consider other brands because “nVidia make the best GPUs” even if another brand might get them more bang for their buck now they are shopping lower in the product stack.
A halo product isn’t there to sell itself. It’s there to sell the rest of the range.
I think we do. My point boils down to AMD can’t compete with Nvidia at the moment, so trying to find different GPU niches to corner makes sense, while at the same time they keep investing in R&D.
They don’t seem to be capable of competing on high-end, so refocusing on different market segments makes sense. They did the same with CPUs until Ryzen.
That period of CPUs was their nadir. I don’t think the GPU equivalent of Bulldozer is where they want to be.
That’s where they are right now. https://store.steampowered.com/hwsurvey/videocard/
It’s always cyclical, because they always get complacent when they manage to take over high-end market share. Their GPU’s are good, and the lower prices keep them relevant, but on the top end they lose in all aspects except aforementioned price at the moment. Which is clearly not enough to create any real market share.
Right, but I think what’s different on the GPU side is that the idea “nVidia make the best GPUs” has permiated through the whole market. And it’s true. Nothing touches a 4090.
A lot of buyers want to buy a 4090, can’t afford it and so move down the Nvidia product line until the reach one they can afford. They don’t consider other brands because “nVidia make the best GPUs” even if another brand might get them more bang for their buck now they are shopping lower in the product stack.
A halo product isn’t there to sell itself. It’s there to sell the rest of the range.
Maybe we’re agreeing. I’m not sure.
I think we do. My point boils down to AMD can’t compete with Nvidia at the moment, so trying to find different GPU niches to corner makes sense, while at the same time they keep investing in R&D.