Carmaker opts to produce hybrid version due to profitability concerns, citing pressure from Chinese EV competition

Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

    • n3m37h@sh.itjust.works
      36·
      4 months ago

      3,578lbs curb weight of a Tuscon
      4,414 ioniq 5.

      Max towing capacity. Tuscon 2000lbs. Ioniq 5 1500lbs.

      Not to mention the wear that 1000lbs extra causes.

      Just because something is popular doesn’t mean it makes sense.
      Tic tic challenges, extremely popular, do they make sense to do?

      • emmy67@lemmy.world
        41·
        4 months ago

        The specsheet comparison is definitely the thing that tells you all you need to know about something…

          • emmy67@lemmy.world
            11·
            4 months ago

            I’m not gonna explain why the things you said make you sound like an idiot. I’m just telling you it does. And that we’re all over here laughing at you.

              • emmy67@lemmy.world
                11·
                4 months ago

                Ah the famous made up stuff that had nothing to do with anything. Like the other car doesn’t also have tires?

                Or that weight is the primary contributor to tires degrading.

                Idiocy

                • n3m37h@sh.itjust.works
                  21·
                  4 months ago

                  So you’re telling me 900lbs of weight makes 0 difference on tire wear?

                  Yep someone failed or just never took it.

                  Heavier vehicle takes more to move making it use more power. Where you live it may not be an issue but for a lot of Americans it means coal power plants.

                  There are reasons why I stated that big electric vehicles currently don’t make sense. Stop being so narrow minded, I am not basing my views on a single issue

                  • emmy67@lemmy.world
                    12·
                    4 months ago

                    I am not basing my views on a single issue

                    Dunno about that bruh

                    So you’re telling me 900lbs of weight makes 0 difference on tire wear?

                    Not a single issue waaaaaaa.