From the article:
The 18-person task force formed to come up with a solution to combine the school’s academic name (UC Berkeley) with its athletics name (Cal) produced an 18-page report that concludes this:
Recommendation #3
Shift the athletics identity to Cal Berkeley in both name and logo. Develop a visual identity that clearly communicates this shift.
In essence, the “Cal” and “UC Berkeley” names were merged for sports in this recommendation.
Yeah, there are stupid, inefficient turf battles like A&M holding down UTA, or A&M acting like Tech shouldn’t have a vet school(!!!), or UH and UT fighting over that property in Houston, but it also means that the systems can grow. UTD and UTA mean there’s nobody thinking about a university in south Dallas? UNT can help with that. Tarleton State doesn’t need a ton of PhD programs, but they seem to have demand and expertise for one in criminal justice, so they have one. Same with SFA and forestry.
I heard they were flat broke and were leaning towards joining the A&M system so I just looked it up – I totally missed the news they joined the UT system this year. Glad they got to keep their name.
I think there was a law passed that you can’t change the name of universities named after “Texas heroes.” Lord knows we wouldn’t want to lose such luminous legacies as Sul Ross and Mirabeau Lamar.