EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.
This is some of the most corpo boot licking drivel I’ve read in a long time. It sounds like someone who has been locked in a tiny cell and forced to watch shareholder presentations on repeat. Only to be released when they can explain why all people want to be marketed to.
Pay extra for a non-ad experience? Ad preference?
Get the fuck out, and stop making shit ass mobile games.